How we turned recycling into a conversion driver, without adding any friction to checkout.
In April 2026, Topformula expanded its Plovie partnership beyond product packaging to cover the shipping box as well. Now customers are rewarded twice over — once for recycling the product packaging, and again for the shipping box. The reward is built right into the order confirmation, so it reaches customers at a natural moment without getting in the way of the purchase.
Where shoppers saw it
The reward frames recycling as added value early in the journey — building intent and nudging shoppers toward adding to basket.
The results
