How we nudged hesitant, price-conscious shoppers past the shipping threshold and into a completed order.
In March 2026 we switched Plovie on inside the checkout flow, targeting a classic friction point: shoppers who haven't quite reached the free-shipping threshold and stall before paying. By continuously testing the copy against real shopper behaviour across the journey, we landed on the message that tipped price-conscious customers into completing their order — with the recycling reward on the shipping box as the deciding nudge.
Where shoppers saw it
The reward offsets shipping-cost hesitation exactly where price-conscious shoppers weigh up the final price.
The results
