How the right recycling message at the right moment turned into measurable conversion at checkout.
We launched the pilot in March 2026 and iterated continuously. The right message at the right moment made a measurable difference right at the checkout: TIEL's store saw a clear lift in conversion and higher revenue per visitor, while giving the brand room to educate customers about correct sorting — and reward them for doing it.
Where shoppers saw it
The reward reframed the final-price moment as a positive one — improving the purchase experience and lifting conversion.
The results
